Sun, 30 August 2009
After the appointment follow up is critical to developing and continuing a long term relationship with your prospects/donors. Share results. Donors give when they understand the results their gift brings forth. Be disciplined and organized about follow up so that every prospect/donor is thanked and informed about your ministry regularly, and especially immediately following the Ask. Write prompt thank you notes immediately post meeting – even if they didn’t give. You need to thank them for taking the time to meet with you and listen to your story. It’s key that you understand that our role is to communicate what the Lord is doing through Young Life and the Lord decides whether or not your prospect gives. You can’t afford to take it personally if someone doesn’t give when asked – they may not be able to give at that time.
A $100 gift per month is significant. Why does a donor pledge such a significant amount of money? They do it because they see the results and the impact their gift makes and they know they are making a difference in their community because of Young Life. How do they “see the results”? Through your follow up:
Have a plan for how to thank your support year-round. Invite adult guests to camp and keep inviting. Lists, scripts and more tips are online.