Sun, 30 August 2009
After the appointment follow up is critical to developing and continuing a long term relationship with your prospects/donors. Share results. Donors give when they understand the results their gift brings forth. Be disciplined and organized about follow up so that every prospect/donor is thanked and informed about your ministry regularly, and especially immediately following the Ask. Write prompt thank you notes immediately post meeting – even if they didn’t give. You need to thank them for taking the time to meet with you and listen to your story. It’s key that you understand that our role is to communicate what the Lord is doing through Young Life and the Lord decides whether or not your prospect gives. You can’t afford to take it personally if someone doesn’t give when asked – they may not be able to give at that time.
A $100 gift per month is significant. Why does a donor pledge such a significant amount of money? They do it because they see the results and the impact their gift makes and they know they are making a difference in their community because of Young Life. How do they “see the results”? Through your follow up:
Have a plan for how to thank your support year-round. Invite adult guests to camp and keep inviting. Lists, scripts and more tips are online.
Sun, 23 August 2009
Permission based fundraising we have set up the meeting
At the meeting: be personal – ask about the donor ‘s life, but be up front about what you are sharing (a little background about where you are) show case statement, show pics of kids, show funding plan, “I’m required to raise personal support” tell them the mission of YL and why you are asking for money. Be honest about being afraid
Ask them to be a part of the funding plan
Thank them for meeting with you
Connect with the donor’s past and their kids – most people love to talk about themselves – engage them. Be real
This is not a one-time deal.
· Find the article on How to Raise Support on the Field Development site.
Sun, 16 August 2009
It is tough work to raise money.
How do you do it?
Most significant aspect of the ask – setting up the appointment.
Write down script, do research on person, know how to say their name, smile J it comes through.
Not cold calls, not calling names out of phone book. Calling people you have a relationship with. Be honest with them 1 –permission based fund raising – be up front about the ask; be clear if you want to ask, don’t say, hey let’s hang out. Hi friend, I’m in YL I would like you to possibly be on my support team. Let’s take some time to chat. Don’t explain everything on the phone – have face-to-face mtg
Overcome: leave a msg on recorder – tell them you will call back
“ No need to have a mtg” – it depends on the donor; if they really don’t want to meet, honor that and let them send the check.
Express vision. Every check is valuable, but don’t let it be a go away check – let them know you want to inc them in your support base
What can you do for them?
This is not just a transaction – it's a relationship.
· Go to the FDT site to find an article on how to raise support.
Sun, 9 August 2009
TDS is a great thing – 7 non negotiables
Be accountable – drives the process of TDS
Contact work, spiritual life, fundraising, etc.
Hold yourself accountable – follow certain tasks – and stick to them
Take care of your donor – built in systems for accountability
Who should be account. For all tds activities – NOT the AD
The AD has too much other stuff to do
Have trust in other people to do the job you have given them – and let them know that they are in that particular role – a non staff person should be the one
Let TDS chair know what their responsibility is
Who is on our team that is willing to be the accou. person – people will want to do it
TDS chair and accountability person – who holds the TDS chair account – the AD needs to be in communication with the TDS chair ideally, it would be the committee chair to hold TDS chair account.
Works when it works, doesn’t when it doesn’t!!
Secret – keep at TDS! Have set meetings to talk about what you did/not do.
· Add article to FD Accountability – John Franklin
Sun, 2 August 2009
Planning first then doing – don’t get in trouble when you don’t have a plan
In fundraising, planning is huge – “fail to plan, plan to fail” – what happens when you get stuck in the mud – you have to have some other means to get you out.
Make sure to update your cash flow and “don’t just see what happens”
Know the FDT and how to use it – cash flow, ppl
FMP for year and follow it – know who is doing what (AD? Primary caller?, etc)
Pray about the plan, be wiling for the Lord to change the plan
Change behavior based on the Cash Flow and FMP and be prepared to change the plan if needed to avoid deficits
Don’t make bad decisions because you can’t see around the bend. Change your behavior now if you foresee something
Planning is essential!
· Add to FD