Sun, 29 November 2009
Included in this podcast is: Brad Layland and Pat Rhoades discuss How to Use Events with Jamie Hanson.
Jamie helps with Young Life College and International North. In addition to helping folks with their personal fundraising. He works with people who all have to raise $40,000 - $150,000 each.
The most efficient way to raise money is with events but the most EFFECTIVE way to raise money is face to face with your donors. These folks meet with upwards of 200 people in nine months and they raise all they need. More and more Jamie's become convinced that even local areas need to spend most of their time with donors face to face.
The answer to the question, "Should we do the blank event?" is, "No." But to get new people interested in and informed about Young Life, events are good. Some events in addition to the banquet and golf tournament they consider:
Area-wide Car Wash - No for the budget, yes for having kids raise campership funds.
5K Run-Walk - Team YL does a bike event that's been ultr successful. 20 people raised $17,000 to bike from their city to a Young Life camp. Volunteers run the event and raise the money. The main point is that a volunteer takes on accountability for the event and volunteers raise the money. Someone else needs to run it.
Cow Plop Event - Have heard it was hugely successful for one area. This is probably good for kids raising funds for campership only.
Do Wash - a horrible idea - a lot of work for not much money.
Cake Auction - by itself not strong but one area in TN added a twist that made this a super successful event. They asked local celebrities to bake a cake to auction off. Also ask the celebrity to invite all their friends to the auction. They explain the ministry, have kids give testimony and they start the bidding at $1000. The area that does this raises $20,000 doing this.
You event has to fit with your area's overall strategy. Think through each event you're considering. Is the time and work involved worth the amount you expect to raise? Could those 100 to 200 hours be better spent meeting one on one with your top donors?
Only have volunteers do events. You spend your time meeting with your donors one on one.
Selling Christmas Wreaths: One volunteer makes all the wreaths for $5 each which includes a ribbon: Thanks for Supporting Young Life and give them to your top donors as thank you gifts.
You need to have a strategy for the event. Remember they're a great way to introduce Young Life to new folks, but they're not the best way to raise funds.
Maximize your time for minstry with kids by having fun but using strategy to plan your events.