Sun, 13 December 2009
This podcast includes: Brad Layland and Pat Rhoades discuss the 7 non-negotiables with Bill Hautt. Bill Hautt is the founder and creator of Taking Donors Seriously (TDS). The 7 Non-Negotiables are part of Young Life's official fundraising training, TDS. This fundraising training is based on the way Young Life works with kids. Jesus is always the focus. It's a sin to bore a kid with the Gospel. It's a sin to bore adults with fundraising. You've got to have adventure and fun with kids. You've got to have adventure and fun with adults. You've got to earn the right to be heard by kids. You've got to earn the right to ask adults for support. Do what you do with kids with adults.
The 7 Non-negotiables are: Prayer, Case Statement, Leadership, Priority Prospect List (PPL), Strategy and Financial Master Plan.
The case statement: It's an expression of the vision, a way of helping people see what the needs of kids are. What's the mission which addresses the needs of kids, what are the values, the lifetime values that Young Life will bring to the community and to individual kids? What's the program that Young Life uses to create those values? What's the impact Young Life is having through that program? What's the future of Young Life in that community? What do you need to raise money for? What's the gift plan or strategy based on your prospect list for raising the money? Who are the players?
We take kids who really aren't doing well and turn them into the mayor and the pastor of the church. So many people talk about finding Christ in their life through Young Life at camp and it's a deep and broad legacy. Put it on paper but it's a dynamic idea. Staff should be able to talk naturally about the case. Take any one of the 7 ideas to emphasize at banquet, another to emphasize in your newsletter, etc. The case is the foundation for how we raise money. It's not a good idea to print up hundreds of cases. It's to focus your ministry's fundraising. It's the summary of your ministry.
Leadership is key in fundraising. Hopefully a team, a TDS team will take this on and surround the staff person. We need experienced volunteers who will go to individual donors and other experienced volunteers to run the banquet. Brad tells the story of how Bill Thurman would take Brad as a young area director and his case around to all his friends and introduce them to him and Young Life to them. That's leadership.
We've covered two of the Non-Negotiables in this podcast. Bill will come back for next week's podcast to discuss more of the 7 Non-Negotiables.
Remember to maximize your time for ministry with kids by using the 7 Non-Negotiables.